I help B2B founders design multi-module products that customers expand into, not churn out of.
Independent Product & UX Consultant · Top 3% Product Designer at Toptal · 8+ Years across B2B SaaS & FinTech
At iBricks, I was the founding designer for 3 years. I built the design system from zero and held it through two full tech rebuilds and complete engineering turnover 15+ modules, four user types. Inside it, I designed an AI-powered tender intelligence layer across 9,000+ tenders that cut research and data-entry effort by 60-70% and brought pricing decisions under two minutes.
At India's largest crypto exchange a fintech platform with 5 million users — I scaled a light and dark design system across 15+ modules and cut KYC completion time by two minutes. That's the hardest step in onboarding, and the drop-off there is what most fintechs lose users to.
Case Studies
iBricks
Founding Product Designer
iBricks is the operating system for contractors — multi-role B2B SaaS spanning tender intelligence, procurement, project management, billing, and approvals. Started as a freelance branding engagement in May'23, expanded to founding product designer from May 2024.
Deal Direct
Lead Product & UX Audit Consultant
Deal Direct is a C2C property platform across 12 Indian metros — owners list flats, plots, and offices directly, buyers and renters reach them without a broker in between. The whole model rests on one mechanism: verifying the person listing the property actually owns it.
Two weeks before public launch, the founder wanted a strategic audit before going live. Three days, both user paths, end to end. I came back with 63 issues across 17 findings. The biggest one — Aadhaar verification rejecting every valid ID, 100% drop-off at the exact trust step the platform's no-broker model depends on.